O Map of Brazilian Tourism It is a strategic tool created to guide the Ministry of Tourism in formulating public policies aimed at the sustainable development of the sector. The tool not only defines priority areas for actions and investments, but also allows municipalities to be categorized according to their economic performance related to tourism, promoting efficiency in tourism management and planning.
Requirements to be included in the Brazilian Tourism Map:
Any Brazilian municipality can be included in the Map, as long as it meets the criteria established by... Ministerial Decree No. 41/2021. These criteria were developed in partnership with the Federative Units, and states may define additional requirements. Among the mandatory requirements, the following stand out:
- Organizational structureThe municipality must have a municipal tourism department or secretariat.
- Financial planningYou must provide proof of budget allocation for tourism, as stipulated in the Annual Budget Law (LOA).
- Registration in CADASTUR: To have at least one tourism service provider registered and in good standing in the Ministry of Tourism's Registry of Tourism Service Providers.
- Active local governanceIt is essential to maintain an active Municipal Tourism Council or Municipal Tourism Forum, by presenting the normative act that established it, the minutes of the inauguration of its current board of directors, and the minutes of the last two meetings held.
- Commitment agreementThe Mayor and the manager responsible for the municipal tourism agency need to formally adhere to... Tourism Regionalization Program.
Methodology for categorizing the Brazilian Tourism Map
The municipalities included in the Map are categorized into five levels: A, B, C, D, or E, based on quantitative indicators that reflect the impact of tourism on the local economy. Among the main factors analyzed are:
- Number of lodging establishments and jobs generated by them (Source: RAIS).
- Estimated number of domestic and international visitors (Source: MTur/FIPE Studies).
- Collection of federal taxes generated by lodging establishments (Source: Brazilian Federal Revenue Service).
Brazilian Tourism Map figures for 2024
At the moment, 2,242 Brazilian municipalities They are part of the Map, distributed in 324 tourist regions. These numbers highlight the scope and relevance of the initiative in promoting regional and national development. State of Santa Catarina It is one of the national highlights, with 159 municipalities included on the Brazilian Tourism Map. The distribution of categories in the state is as follows:
- Category A: 5 municipalities (3,14%).
- Category B: 19 municipalities (11.9%).
- Category C: 29 municipalities (18,2%).
- Category D: 83 municipalities (52.2%).
- Category E: 23 municipalities (14.5%).
This diversity reflects the state's rich cultural and natural heritage, as well as the commitment of Santa Catarina's municipalities to tourism management and planning.
Benefits of being included in the Brazilian Tourism Map
The municipalities that are part of the Tourism Map gain access to a series of strategic and operational advantages that boost the tourism sector. Among the main benefits are:
- Public policies and priority investmentsAllocation of resources and projects that strengthen local tourism.
- Support for tourism managementTechnical assistance for structuring strategies and plans.
- Visibility and promotionInclusion in national and international tourism marketing campaigns.
- Professional TrainingAccess to training programs to improve the sector's qualifications.
- Customized Strategic PlanningTools for aligning actions with the characteristics of the municipality.
- Participation in National ProjectsEligibility for initiatives that boost the destination's competitiveness.
- Attracting InvestmentsImproving tourism infrastructure through partnerships.
- Promoting SustainabilityPromoting sustainable practices in tourism.
Recognizing the importance of the Brazilian Tourism Map for strengthening the sector, the Toordata Tourism Intelligence developed a ranking of municipalities in Santa Catarina, which uses criteria such as governance, planning, marketing, and economic performance, offering a quantitative metric that helps destinations position themselves strategically. Furthermore, Toordata gathers data on the tourism economy of municipalities, which is used by the Ministry of Tourism to define categorization, such as the total number of accommodation establishments registered with Cadastur, the total number of housing units and available beds, among other strategic information.
Want to know how to Toordata Can you help your municipality integrate into the Tourism Map and take advantage of all the benefits? Visit our website at www.toordata.com And follow our updates on social media.