Introduction
The Serra Catarinense region has established itself as a highly relevant tourist destination, driven by its unique geography, cool climate, and the growing demand for authentic experiences amidst nature. The rental property market in the region reflects this dynamic, varying according to the tourist infrastructure and accommodation capacity of each municipality. This analysis examines the performance of the vacation rental sector in Serra Catarinense between June 2023 and December 2024, highlighting the main trends and challenges of the sector.
Overview
The availability and performance of the rental property market in the Serra Catarinense region are quite heterogeneous. While some municipalities have an active and consolidated market, others have scarce information, suggesting low supply or still incipient activity in the segment.
Among the municipalities analyzed, Urubici It stands out as the main hub of the rental property market, with a significant total revenue of R$ 86,973,219.00 During the period analyzed, an occupancy rate of 35% and an average daily rate of R$ 442.00. The city also leads in the number of active listings, reaching... 860 In December 2024, the volume was much higher than in other municipalities. The ratio of rental properties per capita in Urubici is... 7,79 and average revenue per rental property during the period analyzed is R$ 101,135.00.
Other municipalities with a significant market include:
- Good Garden of the MountainsRecipe for R$ 6,635,491.00, occupancy rate of 41% and average daily rate of R$ 431.00, with 50 Active listings. The ratio of rental properties to population is... 1,24 and the average revenue per rental property in the period analyzed is R$132.710,00.
- Good RetreatRecipe for R$ 6,200,116.00, occupancy rate of 29,5%, average daily rate of R$ 482.00, with 78 Active listings. The ratio of rental properties to population is... 0,92 and the average revenue per rental property in the period analyzed is R$ 79,488.00.
- Lages, the largest city in the region, presents a revenue of R$ 5,226,741.00, occupancy rate of 39% and a significantly lower average daily rate (R$ 195.50) than other tourist destinations in the region, with 88 Active listings. The ratio of rental properties to population is... 0,05 and the average revenue per rental property in the period analyzed is R$ 59,396.00.
- Saint JoachimRecipe for R$ 5,286,668.00, occupancy rate of 23% and average daily rate of R$ 312.00, with 63 Active listings. The ratio of rental properties to population is... 0,23 and the average revenue per rental property in the period analyzed is R$ 83,895.00.
Main Trends
- Concentration of Supply in a Few DestinationsThe market is heavily concentrated in Urubici, followed by Bom Jardim da Serra and Lages. This indicates growth potential for other cities, especially those with similar landscapes and natural attractions.
- Valuation of Daily AllowancesThe higher average daily rate in cities like Bom Retiro and Urubici suggests that the demand for differentiated experiences and premium accommodations is growing.
- Low Data AvailabilityMany municipalities lack data on occupancy rates, revenue, and average daily rates, indicating that the vacation rental market is either nascent or not yet monitored in a structured way.
Conclusion
The rental property market in the Serra Catarinense region reflects the dynamics of tourism in the area, with Urubici consolidating itself as the main destination, both in terms of revenue and accommodation supply. Municipalities such as Bom Jardim da Serra, Bom Retiro, and São Joaquim also show significant activity, but with room for expansion.
The trend of rising daily rates and the concentration of listings indicate an opportunity for the development of new tourism products and differentiated accommodations in other cities in the region. To increase the economic sustainability of this segment, it is essential to invest in strategies for promoting and structuring alternative accommodations, improving the distribution of tourist demand and strengthening regional tourism.
Data Intelligence as an ally for public managers
All data presented throughout the text was obtained from Toordata, a Girus spin-off created specifically to develop innovative data analysis solutions for the tourism sector. Through the platform toordata.com, Public managers have access to interactive dashboards with detailed information on tourism supply, occupancy rates, visitor behavior, and other essential indicators for decision-making.
If you want to transform tourism management in your municipality based on real and accurate data, learn about the work of [Company Name]. Toordata — an initiative born within Girus to boost destinations with intelligence and technology.
Want to learn more about tourism trends in the Serra Catarinense region and how data can boost your destination? Access [link/website address] www.toordata.com And talk to our experts!