Tourism has become a strategic activity for the economic development of territories. In an increasingly competitive landscape, where destinations vie for visitors, events, and investments, making data-driven decisions It has become essential for public managers and organizations in the sector.
In this context, the importance of tourism intelligence, This allows for tracking indicators, analyzing trends, and better understanding the dynamics of tourism. More than just promoting destinations, modern tourism management requires constant monitoring and structured information to guide planning.
It is in this scenario that the Toordata, a tourism intelligence platform developed by Girus Tourism Solutions. Redesigned in early 2026, the tool now offers a simpler and more up-to-date environment, bringing together data from... 15 tourist regions of Santa Catarina and allowing public managers, tourism secretariats, regional consortia, regional tourism boards, and observatories to monitor key indicators for tourism planning and management.
Tourism intelligence: why data is becoming increasingly important.
For a long time, tourism-related decisions were made primarily based on perceptions, individual experiences, or fragmented information. While these elements remain relevant, today the sector demands... structured analyses and reliable data to guide public policies and development strategies.
Tourist destinations that utilize data are able to answer essential questions, such as:
- What is the size of a destination's tourism offerings?
- Which sectors are most developed?
- Where are there opportunities for growth?
- What is the level of formalization of companies in the sector?
- How does the destination compare to other regions?
This information allows us to identify bottlenecks, direct investments, and build more efficient public policies.
Tourism intelligence is also essential for strengthening governance in the sector. When managers, entrepreneurs, and institutions gain access to structured data, it becomes possible... to qualify the debate on tourism development, creating more consistent and sustainable strategies.
It was precisely with this objective in mind that Girus developed the Toordata, a platform focused on organizing and analyzing strategic tourism data.
The evolution of Toordata
Toordata was created with the goal of supporting destinations in organizing their tourism information. Over time, the tool has been improved based on the demands presented by clients and partners involved in tourism development projects.
In early 2026, the platform underwent a redesign process, incorporating improvements to the data analysis structure, new indicators, and enhancements to the way information is visualized.
Toordata already worked with tourism data in Santa Catarina, but in this new phase the platform has begun to organize this information in an even more structured way, allowing for more complete analyses of... all 15 tourist regions of the state, according to the official division of the Brazilian Tourism Map.
With this evolution, the tool expands its capacity to support public managers and institutions in the strategic analysis of the territory, facilitating comparisons between municipalities, regions, and tourism segments.
Structured data on the seven tourism segments
One of the pillars of Toordata is the organization of data related to 7 main segments of the tourism offer, as recognized by the Ministry of Tourism.
The platform gathers information about:
- Camping
- Travel agencies
- Event organizers
- Accommodation options
- Theme parks
- Restaurants
- Tourist transport
This data is structured based on two fundamental bases:
- Brazilian Federal Revenue Service (RFB) – which allows you to identify companies with active CNPJ (Brazilian tax ID) related to the sector.
- Cadastur (Ministry of Tourism) – Official registry of tourism service providers.
By integrating these databases, the platform is able to present important strategic analyses, such as:
- Comparisons between Active CNPJs and companies registered in Cadastur
- Tourism formalization fees
- Distribution of companies by segment
- Temporal evolution of the sector
This type of analysis allows us to understand, for example, the level of formalization of tourism in a region, an important indicator for the development of public policies and business qualification programs.
Strategic indicators for tourism analysis
In addition to organizing tourism offerings, Toordata presents a range of... strategic performance indicators and regional positioning.
Among the indicators available on the platform are:
- Tourist Density
- Diversification of Supply
- Annual Growth of the Sector
- Regional Participation
- Hosting Indicators
- Accessibility in Tourism Offerings
These indicators help managers to better understand tourism behavior in their territories.
These metrics are presented visually, through dashboards and interactive graphs, making it easier to interpret the information.
Spatial visualization of tourism
Another important feature of the platform is... Geographic visualization of the tourism offer..
Toordata uses interactive maps to present the spatial distribution of tourism service providers, allowing users to identify:
- concentration of companies
- territorial voids
- potential areas of development
This visualization facilitates understanding of the territory and can support decisions related to the creation of tourist routes, the strengthening of specific segments, or the direction of public policies.
Comparisons between municipalities and regions
The platform also allows you to perform comparative analyses between municipalities and tourist regions.
Through rankings and comparative charts, it is possible to identify:
- municipalities with the highest number of tourism service providers
- each municipality's share in the regional offer
- evolution of tourism activity over time
- segments with the greatest presence in each territory
These analyses help managers to better understand the positioning of their destinations within a tourist region, as well as to identify opportunities for cooperation between municipalities.
Monitoring the evolution of tourism
One of Toordata's important features is tracking temporal evolution of tourism.
The platform presents graphs that show the growth in the number of tourism providers over the years, allowing users to observe trends and changes in the supply structure.
This data is especially relevant for public managers, as it allows them to assess:
- impacts of public policies
- growth of certain segments
- evolution of business formalization
With this information, it becomes possible to develop strategies that are more aligned with the reality of the territory.
Data export and report generation
Another distinguishing feature of the platform is the possibility of Export data and generate customized reports..
Users can download information in different formats, such as:
- CSV
- Excel
This allows the data to be used in studies, presentations, strategic plans, and institutional reports.
For managers and technical teams, this feature facilitates the integration of platform information with other planning and analysis processes.
Santa Catarina and the advancement of tourism intelligence.
The new phase of Toordata strengthens the Tourism intelligence in Santa Catarina, offering more organized and structured analyses of tourism in 15 tourist regions of the state, according to the division of the Brazilian Tourism Map. The platform allows for a better visualization of the distribution of tourism offerings, the main segments present in each region, and the positioning of municipalities within the state context.
Santa Catarina has one of the most dynamic tourism sectors in Brazil, with destinations recognized in segments such as nature tourism, gastronomy, events, rural tourism, and adventure tourism. For this potential to continue growing in an organized way, it is essential to invest in... Monitoring, data analysis, and strategic planning..
In this context, tools such as Toordata They help managers and institutions access structured information about tourism, facilitating comparative analyses, monitoring of indicators, and more strategic decision-making for the development of the sector.
Innovation built from market demands.
The redesign of Toordata goes beyond a technological advancement. Developed by Girus Tourism Solutions, The platform was improved based on the demands identified in projects carried out in different municipalities and regions, involving tourism planning, destination structuring, and initiatives to improve the sector.
This practical experience allowed us to understand the main needs of public managers and tourism institutions, resulting in a more complete tool for analysis, monitoring, and supporting decision-making.
The evolution of Toordata reinforces Girus' commitment to developing solutions that contribute to the modernization of tourism management and the strategic use of data in destination planning.
A new era for tourism planning.
The new phase of Toordata marks an important moment for tourism management in Santa Catarina.
With structured data, strategic indicators, and territorial analysis tools, the platform offers a solid foundation for the development of more efficient public policies and strategies more aligned with the reality of the sector.
In a scenario where tourism is becoming increasingly competitive, investing in tourism intelligence It is essential to strengthen destinations, improve the quality of services, and expand opportunities for economic development.
By integrating data from all tourist regions in the state, Toordata contributes to expanding knowledge about the sector and supporting more strategic decisions for the future of tourism.
Would you like to learn more about Toordata and understand how it can support tourism management in your destination? Schedule a meeting with our team!