Introduction
In 2021, Visite Floripa was born, a visionary initiative with the goal of highlighting the charms of Florianópolis and Greater Florianópolis through social media. Over the years, the project has evolved, achieving significant milestones in terms of engagement, online presence, and relevance in promoting tourism in the region.
Digital Presence Strategy
The first step was to establish a consistent presence on social media, with regular posts that captured the essence and beauty of local tourist attractions. In 2022, the brand underwent a logo remaster and a strategic update on social media, solidifying its visual identity and preparing for the next step.
Website Development
The year 2023 marked the beginning of the development of the Visite Floripa website, a comprehensive platform that has become a hub of essential information for tourists. Utilizing a rich database of original images and detailed information, the site offers valuable insights into accommodation, gastronomy, useful tips, and a blog full of regional content.
Initial Engagement and Innovative Strategies
Initially, the website faced challenges in terms of engagement, with the main promotion being carried out on social media. However, the scenario changed with the implementation of displays containing QR codes in partner establishments, especially in restaurants, accommodations, and the Costa da Lagoa lake transport system. This innovative tactic positively boosted website visibility.
Impressive Results
Currently, Visite Floripa is celebrating impressive numbers. On social media, the community has grown to over 16,000 followers, consolidating an engaged audience on Facebook and Instagram. On the website, more than 316 registrations have been recorded, divided among accommodation options, tourist attractions, and local restaurants. In addition, the site hosts a collection of 81 events and more than 20 informative articles on the blog, making it a complete source of information for visitors.
Extraordinary Reach
One of the most notable milestones is reaching 1 million impressions on the website, demonstrating the growing visibility and relevance of Visite Floripa as a reference for those planning to explore the region.
Conclusion
Visite Floripa is an inspiring example of how a strategic approach, combined with authentic content and innovative marketing, can transform a local initiative into an online benchmark. By controlling all stages, from content creation to social media management and website development, Visite Floripa proved that authenticity and commitment are essential ingredients for success in tourism promotion. This case highlights the ability of a local initiative not only to survive but to thrive in the digital world, leaving a lasting mark on tourism promotion in Florianópolis and its surroundings.