The creation of Garopaba's official tourism website marked a decisive step in modernizing the municipality's tourism promotion. With the need to present the destination in an organized, attractive way, aligned with current market trends, the Tourism Secretariat, through SEBRAE/SC, partnered with Girus Soluções em Turismo to develop the new website and carry out other planned actions.
The project began on October 7, 2025, and was delivered on November 10, totaling 33 days of execution. The agility of the schedule reflected the alignment between the teams and Girus' technical capacity to deliver complete solutions in a short timeframe.
The development of the portal began with a detailed diagnosis of Garopaba's tourism identity. The main natural and cultural attractions, existing infrastructure, visitor behavior, the narrative desired by the municipality, and the elements that should guide official communication were analyzed. This stage allowed for the construction of a clear and functional navigation structure, designed to directly meet the needs of tourists.
The website visitegaropaba.tur.br: a strategic platform for visitors.
The new website was designed to be more than just a showcase of attractions; it's a strategic platform, structured to guide tourists from the inspiration phase to trip planning. Its construction followed principles of clarity, accessibility, responsiveness, and highlighting local identity.
Navigation structure geared towards tourists
The portal was organized into essential categories to facilitate the user experience:
- Where to stay
- Where to eat
- What to do
- Events calendar
- History and culture
- Useful information
- Blog
This structure allows visitors to quickly find what they are looking for, reducing navigation and making the site intuitive for both users who want to explore freely and those who already have a specific goal in mind.
Complete and standardized attraction pages
Each attraction received a page with consistent formatting, including:
- detailed and revised description;
- Location and access instructions;
- high-quality photos;
- historical and cultural information;
- Specific schedules or guidelines, when applicable.
Standardization improves the user experience, ensures the reliability of information, and reinforces Garopaba's institutional image as an organized and prepared destination.
Content reviewed and aligned with local identity.
The portal's texts have been updated and adapted to reflect the uniqueness of the municipality. The narrative highlights its beaches, local culture, traditions, gastronomy, and history, reinforcing Garopaba's positioning as a destination that combines preserved nature and identity.
Clean, responsive, and optimized design.
The website was built with a light and organized layout, capable of conveying the welcoming and natural atmosphere of Garopaba. The responsive design ensures good performance on mobile phones, tablets, and computers, considering that a large part of travel planning takes place via mobile phone.
The platform prioritizes:
- good readability;
- adequate color contrast;
- Optimized images;
- fast charging.
Structure prepared for SEO and continuous growth.
The portal was developed with attention to SEO best practices, including:
- User-friendly URLs;
- organized headings;
- original and rich texts;
- Integrated blog for capturing organic traffic;
This structure prepares the website to gradually increase its relevance in search engines, expanding Garopaba's reach without relying exclusively on paid campaigns.
Useful Information Section to support visitors
The site also gathers essential content for those planning a trip or already at their destination. Useful Information They include information on weather, essential services, contacts, location and general tips, functioning as a support center for tourists.
Integration with other destination communication initiatives.
The creation of the website is part of a broader project that seeks to integrate digital communication, tourist signage, and experiences within the territory. The portal engages with:
- Official social media channels for tourism, already being structured;
- Interpretive signs that will link QR codes to specific pages;
- future institutional campaigns;
- Content produced for the blog and promotional materials.
This integration creates a cohesive, modern, and functional digital ecosystem.
Complementary actions developed by Girus in Garopaba
In addition to the website, several initiatives are already underway, expanding the impact of the work on the destination:
- Formatting official social media accounts, with a standardized visual identity.
- Implementation of interpretive signs at attractions., encouraging heritage education, understanding of the territory, and appreciation of local history.
- Development of the Cycle Tourism Circuit, including technical route studies, mapping and signage.
- Support for tourism governance, strengthening internal organization and institutional communication.
- Integration with data technology solutions, which guide planning and decision-making by public authorities.
Conclusion
The implementation of visitegaropaba.tur.br represents the consolidation of a strategic phase in the tourism development of Garopaba. The delivery in only 33 days demonstrates efficiency, organization and technical expertise on the part of Girus. The portal, combined with ongoing complementary actions, establishes a robust, modern digital ecosystem prepared to support the promotion and management of the destination in the coming years. With this initiative, Girus reaffirms its commitment to integrated solutions, continuous innovation, and strengthening municipalities through tourism.