The Ministry of Tourism (MTur) has just launched a groundbreaking tool to further connect public administrators and tourist regions across the country: a Exclusive customer service channel via WhatsApp., aimed at strengthening Tourism Regionalization Program (PRT).
This initiative is part of the federal government's commitment to modernize communication and streamline technical support offered to states, municipalities and Regional Governance Bodies (IGRs), which are responsible for the local coordination of public tourism policy.
What is the MTur's exclusive channel?
The channel was created to facilitate direct contact between the Ministry of Tourism and professionals working on the implementation of the regionalization policy.
By number (61) 2023-7261, Managers and interlocutors can send messages via WhatsApp to Ask questions, receive guidance, and obtain up-to-date information. Regarding the instruments and programs that are part of the PRT, such as:
- Map of Brazilian Tourism and its update criteria;
- Categorization of municipalities and the responsibilities of each management level;
- Organization and operation of IGRs;
- Regional tourism plans and policies to strengthen governance.
The service is provided directly by the ministry's technical team, guaranteeing agile and targeted responses to local realities.
How it works
The process is simple and easy to use: just add the number. (61) 2023-7261 Add it to your calendar and send a message via WhatsApp stating your question or topic of interest.
The channel was designed to be a official means of communication, centralizing information and bringing the Ministry of Tourism closer to the managers who work at the forefront of tourism — whether they are city halls, municipal councils, state representatives or regional bodies.
According to the Ministry, the proposal is to guarantee agility, transparency and accessibility in the flow of information between the federal government and tourist territories, in addition to strengthening the integration of actions within the Regionalization Program.
Why is this new development important?
Regionalization is one of the most important strategies in national tourism policy, as it stimulates decentralized and integrated management between municipalities within the same region.
This model favors joint planning, the rational use of public resources and the Strengthening territorial identity — essential elements for the sustainable development of Brazilian tourism.
With the new channel, the Ministry of Tourism is taking a significant step towards:
- Bringing governance bodies closer to national policies., reducing the distance between those who plan and those who execute actions in the territory;
- Facilitating access to information, especially for municipal managers who often face difficulties in making direct contact with the ministry;
- To expedite responses and technical guidance., optimizing time and increasing efficiency in the implementation of public policies;
- To promote integration between neighboring municipalities., since the strengthening of each territory depends on regional collaboration.
Benefits for tourist destinations
The creation of this exclusive channel represents direct gains for local tourism management, especially for municipalities and regions that actively participate in the Regionalization Program.
Among the main benefits are:
- Greater agility in communication: Questions and requests that previously required official letters and lengthy processing times can now be resolved in minutes.
- Direct technical support: The MTur team can provide guidance on categorization processes, the Tourism Map, and other structuring policies.
- Strengthening governance: The channel strengthens communication between the federal government and regional bodies, promoting greater alignment in actions.
- Transparency and proximity: Local managers will have more direct and human contact with the ministry, strengthening the institutional relationship.
A step towards more modern tourism management.
The launch of the exclusive channel on WhatsApp is yet another demonstration that the Brazilian tourism is advancing in digitalization and modernization of public management..
Initiatives like this bring the sector closer to society and local managers, strengthening the... autonomy of the territories and promoting more tourism inclusive, participatory and sustainable.
Girus continues to closely monitor these national developments and support municipalities and regions in implementing policies that transform tourism into a true [success/profitability]. instrument for regional development.