Introduction
In this case study, we will present theTerritorial Tourism Development Plan – PDTT Nova Trento, This project was executed by Girus Soluções e Turismo, through a partnership between the Municipality of Nova Trento, the Brazilian Service for Support to Micro and Small Enterprises – SEBRAE/SC, and the Ministry of Tourism – MTUR.
Delivered in 2020, the Nova Trento PDTT (Tourism Development Plan) was developed with the main objective of boosting tourism in a structured and sustainable way, valuing the cultural and religious attractions that characterize the municipality of Nova Trento. The study sought to strengthen the local tourism potential through strategies to improve infrastructure and basic services, tourism marketing, institutional strengthening, socio-environmental sustainability, and the tourism products offered in Nova Trento.
The context
Located approximately 90 km from the capital Florianópolis, the municipality of Nova Trento in Santa Catarina stands out for its strong Italian cultural heritage, expressed in its architecture, gastronomy, and religious traditions. Considered one of the main destinations for religious tourism in Santa Catarina and Brazil, Nova Trento is home to two sanctuaries: the Sanctuary of Saint Paulina, the first Brazilian saint, and the Sanctuary of Our Lady of Good Help, located atop a hill, offering a privileged view of the municipality's territory.
In addition to religious tourism and ethnic-cultural tourism, Nova Trento also stands out for its offering of experiences related to wine tourism and gastronomic tourism, with a focus on wines, cheeses, and cured meats produced in the municipality. Finally, the mountainous landscapes, preserved areas of the Atlantic Forest, and rural properties make Nova Trento an attractive destination for lovers of ecotourism and rural tourism (agritourism).
Among the main attractions that draw a considerable number of visitors throughout the year, the following stand out: the Sanctuary of Santa Paulina, Al Fero Birrificio, the Santa Paulina Trail, the Santa Paulina Trail – Amabilíssimo, the Santa Paulina Mechanized Life Scene, Morro da Cruz, the Santa Paulina Museum, the Sanctuary of Our Lady of Good Help, the Girola Winery, among others.
Girus Soluções em Turismo's role in strengthening tourism planning and management in Nova Trento.
With the aim of promoting the development of tourism in Nova Trento, the team of consultants from Girus Soluções em Turismo prepared a detailed diagnosis of the infrastructure, institutional framework, socio-environmental aspects and tourism in the municipality, identifying positive and negative aspects that influence the development of tourism activity in the destination.
Similarly, the scope of work included the development of a set of strategies and actions to promote the sustainable development of tourism in Nova Trento, encompassing the following thematic areas: Infrastructure (10 actions), Tourism Product (8 actions), Tourism Marketing (2 actions), Socio-environmental Sustainability (3 actions), and Strengthening the Institutional Framework (4 actions).
The Results
O Territorial Tourism Development Plan – PDTT Nova Trento, The document, delivered in mid-2020, was recognized as an essential instrument for local tourism development, guiding the actions of the municipal tourism agency, businesses, and the entire community. trade The tourism sector is working towards making Nova Trento a destination capable of offering visitors innovative and memorable tourist experiences. Among the actions already implemented by the municipality and proposed in the Nova Trento Territorial Tourism Development Plan, the following stand out:
- Preparation of Tourism Marketing Plan, delivered in 2022;
- Participation of Nova Trento in tourism promotion and communication activities being developed by the Greater Florianópolis Tourist Region - GranFpolis, including the creation of physical materials and a promotional video to be used in tourism marketing campaigns.
- Creation and execution of Program to Enhance the Tourism Value of Folklore, Music, Theater, and Dance Groups of Italian cultural reference. The action has been carried out by the Municipal Council of Culture through the 'Serata', a cultural event held on the 2nd Sunday of each month that celebrates popular culture, music and dance;
- Support for the training of personnel involved in tourism activities and improving the quality of local handicrafts. The training of local artisans was conceived in 2022 by the Municipality of Nova Trento, through the Department of Culture and Tourism, in partnership with Senac Brusque College.
Conclusion
O Territorial Development Plan for Tourism in Nova Trento This is a solid example of how tourism planning drives the economic and social development of a destination. The collaboration between Girus Soluções em Turismo, the Municipality of Nova Trento, SEBRAE/SC, and the Ministry of Tourism strengthens Nova Trento's position as a leading tourism destination in Santa Catarina and Brazil.
Finally, the performance in Territorial Development Plan for Tourism in Nova Trento This reinforces Girus Soluções em Turismo's technical capacity and commitment to contributing to the professional and integrated development of territories, transforming them into competitive and sustainable tourist destinations.