Girus Soluções em Turismo has established itself as a national leader in developing digital strategies for tourism. More than just creating websites, we develop complete tourism positioning platforms, integrating technology, content, and strategy to strengthen destinations.
This case study presents the portfolio of official websites developed by Girus in Santa Catarina — projects that not only organize information, but transform the way destinations communicate, position themselves, and are found on Google.
A portfolio that strengthens destinations.
In recent years, Girus Soluções em Turismo has developed and implemented several official tourism websites for municipalities in Santa Catarina, with the aim of structuring the digital presence of these destinations and organizing tourism offerings on accessible, up-to-date, and visitor-oriented platforms.
All portals follow a standardized logic, designed to facilitate navigation and accompany the tourist's journey, from inspiration to trip planning. Among the main sections present on the websites, the following stand out:
- Where to stayIt brings together accommodation options with organized information, making it easier for visitors to choose.
- Where to eat: showcases restaurants, cafes, and gastronomic experiences in the destination.
- What to doIt concentrates the main tourist attractions, experiences and activities available.
- EventsAn updated calendar featuring cultural, sporting, and seasonal events, encouraging visits at different times of the year.
- History and cultureIt values local identity, strengthening the bond between visitor and destination.
- Useful informationPractical guidance for tourists, including information on access, weather, and essential services.
- Blog: a strategic space for generating continuous content, responsible for attracting visitors through organic Google searches.
Furthermore, all websites feature standardized pages for each attraction or establishment, including descriptions, locations, images, and access information, ensuring consistency and quality in the presentation of information.
Within this model, portals were developed for different destinations, respecting their characteristics and strengths.
The portal visitefloripa.com.br It consolidates Florianópolis' digital presence, bringing together information about attractions, gastronomy, accommodation, and experiences. More than just a website, it acts as a hub for tourist information about the destination, strengthening the city's position as a national tourist reference.
The portal cidadecriativa.floripa.br This reinforces Florianópolis' recognition as a Creative City of Gastronomy, highlighting its food culture and positioning the destination for a more discerning audience interested in gastronomic and cultural experiences.
The website visitesantoamaro.com.br It enhances the visibility of Santo Amaro da Imperatriz, highlighting its potential in health and wellness tourism. The structured digital presence allows the destination to be found by tourists seeking nature, tranquility, and thermal waters.
The portal visitemajorgercino.com.br It positions the municipality in the digital environment, highlighting its potential for rural tourism and connecting the destination to an audience that seeks authenticity and local experiences.
The website visitepaulolopes.com.br It presents the municipality as an alternative to the more traditional coastal routes, taking advantage of the growth in nature tourism and positioning the destination as emerging and preserved.
Finally, the portal visitegaropaba.tur.br It modernizes tourism communication in Garopaba, organizing information and guiding visitors from inspiration to trip planning.
Highlight: Garopaba in 33 days
One of Girus' most emblematic projects was the development of the Garopaba website — delivered in just 33 days, in partnership with SEBRAE/SC and the municipal government.
The process began with a comprehensive diagnosis of the destination, considering the visitor profile, the main attractions, the tourism narrative, and the available infrastructure. From this, a platform was built with a total focus on the user experience.
Among the main deliverables, highlights include a complete website structure with categories such as where to stay, where to eat, what to do, events, and culture; standardized pages for attractions; an integrated blog for generating organic traffic; responsive design; an accessible website with VLibras (Brazilian Sign Language); a technical structure optimized for SEO; and integration with social networks and tourist signage.
In addition to the website, the project included complementary actions such as organizing official social media networks, installing interpretive signs with QR codes, developing a cycle tourism circuit, and supporting tourism governance.
The result was the creation of a complete digital ecosystem, prepared for continuous and sustainable growth. Learn more here!
SEO as a strategic foundation
All websites developed by Girus Soluções em Turismo are born with a solid SEO foundation, guaranteeing not only a digital presence, but also... Consistent organic ranking on the first page of Google for strategic keywords for each destination..
In practice, this means that when searching for terms such as “"What to do in Florianópolis"”, “"Garopaba beaches"” or “"Tourism in Santo Amaro da Imperatriz"”, The official portals developed by Girus appear among the top results, becoming one of the main sources of information for the visitor.
This performance is the result of a technical methodology applied from the project's inception, which includes an optimized structure with friendly URLs and organized headings, production of original content aligned with the destination's identity, a focus on performance and loading speed, responsive design prioritizing mobile devices, an integrated blog for continuous traffic generation, and an efficient internal linking strategy.
More than just attracting traffic, this approach guarantees qualified and recurring traffic, reducing reliance on paid media and strengthening the official website as the primary channel for travel information and planning.
Integration with social networks
Girus also works in the strategic management of social media for destinations, ensuring that websites do not operate in isolation.
The strategy involves analyzing the target audience, producing high-quality visual and editorial content, and monitoring data.
This integration creates a complete digital ecosystem, where websites and social media complement each other, expanding reach and increasing the conversion of visitors into actual tourists.
What sets Girus apart?
Girus's distinguishing feature lies in the combination of technical knowledge and a strategic vision for tourism.
We stand out for our specialization in the sector, our ability to deliver quickly, our integrated approach that connects technology, content and management, our use of SEO from the foundation of projects, and our production of original content aligned with the identity of each destination.
The partnership with SEBRAE/SC also reinforces the credibility and relevance of the deliverables provided.
Conclusion
The projects developed by Girus demonstrate that a tourism website goes far beyond a digital showcase. It is a strategic tool capable of organizing information, strengthening the destination's identity, and generating continuous visibility.
By structuring the digital presence of municipalities, Girus directly contributes to attracting visitors, strengthening tourism management, and promoting the sustainable development of destinations.
More than just developing websites, Girus creates solid foundations for the growth of tourism.