Introduction
This case study presents the Municipal Tourism Plan of Videira, a project carried out by Girus Soluções em Turismo in partnership with Sebrae/SC and the Municipality of Videira/SC. Conceived in 2020, the plan aims to promote the sustainable tourism development of Videira, an important regional center in the Mid-West of Santa Catarina.
Videira: Santa Catarina's Capital of Grapes and Sparkling Wine
Located in the Mid-West region of Santa Catarina, approximately 460 km from Florianópolis, Videira stands out for its economic importance in the Vale do Rio do Peixe (Fish River Valley). With around 55,500 inhabitants, its economy is robust, based on the industrial and agricultural sectors, with emphasis on pig farming, poultry farming, dairy production, and viticulture.
In tourism, Videira is recognized for its attractions in the segments of Ethnic-Cultural Tourism, Wine and Gastronomy, Rural Tourism, and Events and Business Tourism. The main tourist attractions include the Cultural Axis (Main Church, Covered Street and Mario Pellegrin Wine Museum), the RNS Car Collection, the Domingos Forlin Astronomical Observatory, the Santa Augusta and Zago Wineries, and the Rio do Peixe Park.
The Role of Girus Solutions in Tourism
The Municipal Tourism Plan of Videira was structured around central strategies focused on:
- Infrastructure and Basic Services: Improvement and expansion of tourism infrastructure.
- Tourism Products: Development of innovative and integrated products and services.
- Tourism Marketing: Training for business owners and operational teams.
- Socio-environmental Sustainability: Promoting environmental conservation practices and cultural appreciation.
- Institutional Strengthening: Development of integrated and innovative tourism management.
Implementation and Results
Delivered in 2020, the plan has been a fundamental guide for the tourism development of Videira. Among the actions implemented, the following stand out:
- Implementation of the Videira Cultural Hub.
- Approval and inauguration of the night lighting system at the Ângelo Ponzoni Municipal Airport.
- Revitalization of the Leisure Square in Rio do Peixe Park.
- Tourism awareness campaigns in municipal and state schools, including guided tours of the Mário de Pellegrin Wine Museum.
Conclusion
The Videira Municipal Tourism Plan exemplifies how effective strategic planning can boost the economic and social development of a destination. The collaboration between Sebrae/SC, the Municipal Government, and the local tourism sector is putting Videira on track to become one of the leading cultural and business tourism destinations in Santa Catarina by 2030.
This case study highlights the technical expertise of Girus Soluções em Turismo in planning and developing tourism in an integrated and sustainable way, promoting cultural appreciation, environmental conservation, and the involvement of the local community, resulting in job and income generation.
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Girus Tourism Solutions
Website: www.girus.com.br
Email: contato@girus.com.br