{"id":1223,"date":"2024-04-30T08:36:59","date_gmt":"2024-04-30T11:36:59","guid":{"rendered":"https:\/\/girus.com.br\/?p=1223"},"modified":"2024-04-30T08:42:14","modified_gmt":"2024-04-30T11:42:14","slug":"impulsionando-o-turismo-sustentavel-na-serra-catarinense","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/impulsionando-o-turismo-sustentavel-na-serra-catarinense\/","title":{"rendered":"Promoting Sustainable Tourism in the Serra Catarinense Region"},"content":{"rendered":"

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This document presents the Territorial Tourism Development Plan for the Serra Catarinense region (PDTT), executed by Girus Solu\u00e7\u00f5es em Turismo and made possible through an initiative of the Association of Municipalities of Serra Catarinense (AMURES), the Brazilian Service for Support to Micro and Small Enterprises of Santa Catarina (SEBRAE\/SC), the Serra Catarinense Intermunicipal Consortium (CISAMA), with funding from the Ministry of Tourism (MTUR). Completed in 2021, the plan was developed to promote sustainable tourism in the region, enriching the visitor experience and improving the quality of life of residents in the 18 municipalities covered.<\/p>\n\n\n\n

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Regional Context<\/h2>\n\n\n\n

The Serra Catarinense, one of the main tourist destinations in Santa Catarina, is made up of 18 municipalities, home to approximately 290,000 inhabitants. The region is renowned for its exuberant natural diversity and offers a wide range of tourist activities, including ecotourism, adventure tourism, wine tourism, local gastronomy, sports tourism, and business tourism. Among its attractions, the Ronda Canyon, Laranjeiras Canyon, S\u00e3o Joaquim National Park, and the Serra do Rio do Rastro viewpoint stand out, among others.<\/p>\n\n\n\n

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Girus Solu\u00e7\u00f5es' Performance in Tourism<\/h2>\n\n\n\n

To achieve the PDTT's objectives, strategies were outlined in five thematic areas: Infrastructure, Tourism Product, Tourism Marketing, Socio-environmental Sustainability, and Strengthening the Institutional Framework. In addition, Girus also led the creation of Municipal Tourism Plans, customized for each of the 18 municipalities, with actions that reinforce regional tourism planning.<\/p>\n\n\n\n

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Territorial Development Plan for Tourism in the Serra Catarinense Region<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Results Achieved<\/h2>\n\n\n\n

Among the significant results of the PDTT to date, the following stand out:<\/p>\n\n\n\n

Certification of Excellence: In March 2023, the \u201cSerra Catarinense Sustainable Seal\u201d was launched, awarded to 84 tourism businesses focused on sustainability.<\/p>\n\n\n\n

Cycling Route: Presented in September 2023, the planned route will cover more than 500 km, connecting several municipalities and promoting adventure tourism.<\/p>\n\n\n\n

Paving of the Rio Rufino \u2013 Urubici Highway: Resumed in February 2024, this project is vital for the connectivity and economic development of the region.<\/p>\n\n\n\n

The Serra Catarinense Tourism Brand: Launched in March 2024, the brand highlights the tradition, adventure, and sustainability of the region.<\/p>\n\n\n\n

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Conclusion<\/h2>\n\n\n\n

The Territorial Development Plan for Tourism in the Serra Catarinense region exemplifies how strategic tourism planning can boost the economic and social development of a region. The collaboration between Girus Solu\u00e7\u00f5es em Turismo, AMURES, SEBRAE\/SC, CISAMA, MTUR, and municipal agencies has been fundamental in positioning the Serra Catarinense as a leading national tourism destination, demonstrating the positive impact of integrated and sustainable tourism management.<\/p>\n\n\n\n

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Related news:<\/strong><\/p>\n\n\n\n

Tourism Business Excellence Certification Program https:\/\/amures.org.br\/2023\/03\/15\/selo-serra-catarinense-diferencia-84-empreendimentos-de-turismo-da-regiao\/<\/a><\/p>\n\n\n\n

Cycling Route in the Serra Catarinense: https:\/\/amures.org.br\/2023\/09\/19\/rota-de-cicloturismo-da-serra-catarinense-comeca-sair-do-papel\/<\/a><\/p>\n\n\n\n

Paving of the Rio Rufino \u2013 Urubici Highway: https:\/\/scc10.com.br\/radioclube\/finalmente-obras-na-sc-370-entre-urubici-e-rio-rufino-sao-retomadas\/<\/a><\/p>\n\n\n\n

Creation of the Serra Catarinense tourism brand: https:\/\/www.serrasc.com.br\/identidade-visual-serra-catarinense\/#:~:text=A%20marca%20Serra%20Catarinense%20foi,e%20at%C3%A9%20restaurante%20e%20cervejaria<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Este documento apresenta o Plano de Desenvolvimento Territorial do Turismo da Serra Catarinense (PDTT), executado pela Girus Solu\u00e7\u00f5es em Turismo e viabilizado por iniciativa da Associa\u00e7\u00e3o dos Munic\u00edpios da Serra Catarinense (AMURES), do Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas de Santa Catarina (SEBRAE\/SC), do Cons\u00f3rcio Intermunicipal Serra Catarinense (CISAMA), com financiamento do […]<\/p>","protected":false},"author":1,"featured_media":1224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[37,21,38,11],"class_list":["post-1223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-destinos-turisticos","tag-planejamento","tag-plano-de-desenvolvimento-territorial-do-turismo","tag-sustentabilidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":3,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1223\/revisions\/1230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1224"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}