{"id":1261,"date":"2024-06-24T17:16:14","date_gmt":"2024-06-24T20:16:14","guid":{"rendered":"https:\/\/girus.com.br\/?p=1261"},"modified":"2024-06-24T17:16:16","modified_gmt":"2024-06-24T20:16:16","slug":"transformacao-turistica-sustentavel-em-videira-sc","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/transformacao-turistica-sustentavel-em-videira-sc\/","title":{"rendered":"Sustainable Tourism Transformation in Videira\/SC"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>This case study presents the Municipal Tourism Plan of Videira, a project carried out by Girus Solu\u00e7\u00f5es em Turismo in partnership with Sebrae\/SC and the Municipality of Videira\/SC. Conceived in 2020, the plan aims to promote the sustainable tourism development of Videira, an important regional center in the Mid-West of Santa Catarina.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Videira: Santa Catarina&#039;s Capital of Grapes and Sparkling Wine<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Located in the Mid-West region of Santa Catarina, approximately 460 km from Florian\u00f3polis, Videira stands out for its economic importance in the Vale do Rio do Peixe (Fish River Valley). With around 55,500 inhabitants, its economy is robust, based on the industrial and agricultural sectors, with emphasis on pig farming, poultry farming, dairy production, and viticulture.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In tourism, Videira is recognized for its attractions in the segments of Ethnic-Cultural Tourism, Wine and Gastronomy, Rural Tourism, and Events and Business Tourism. The main tourist attractions include the Cultural Axis (Main Church, Covered Street and Mario Pellegrin Wine Museum), the RNS Car Collection, the Domingos Forlin Astronomical Observatory, the Santa Augusta and Zago Wineries, and the Rio do Peixe Park.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"1272\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-1024x575.jpg\" alt=\"\" class=\"wp-image-1272\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-1024x575.jpg 1024w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-300x168.jpg 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-768x431.jpg 768w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-1536x862.jpg 1536w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-2048x1150.jpg 2048w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Igreja-da-Imaculada-Conceicao-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Immaculate Conception Parish Church and, at the bottom, the tourist sign, to the right of the sacred image.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Girus Solutions in Tourism<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Municipal Tourism Plan of Videira was structured around central strategies focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infrastructure and Basic Services: Improvement and expansion of tourism infrastructure.<\/li>\n\n\n\n<li>Tourism Products: Development of innovative and integrated products and services.<\/li>\n\n\n\n<li>Tourism Marketing: Training for business owners and operational teams.<\/li>\n\n\n\n<li>Socio-environmental Sustainability: Promoting environmental conservation practices and cultural appreciation.<\/li>\n\n\n\n<li>Institutional Strengthening: Development of integrated and innovative tourism management.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation and Results<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Delivered in 2020, the plan has been a fundamental guide for the tourism development of Videira. Among the actions implemented, the following stand out:<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementation of the Videira Cultural Hub.<\/li>\n\n\n\n<li>Approval and inauguration of the night lighting system at the \u00c2ngelo Ponzoni Municipal Airport.<\/li>\n\n\n\n<li>Revitalization of the Leisure Square in Rio do Peixe Park.<\/li>\n\n\n\n<li>Tourism awareness campaigns in municipal and state schools, including guided tours of the M\u00e1rio de Pellegrin Wine Museum.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"1270\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-1024x575.jpg\" alt=\"\" class=\"wp-image-1270\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-1024x575.jpg 1024w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-300x169.jpg 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-768x431.jpg 768w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-1536x863.jpg 1536w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural-18x10.jpg 18w, https:\/\/girus.com.br\/wp-content\/uploads\/2024\/06\/Videira_Eixo_Cultural.jpg 1670w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cultural hub with Wine Museum and Covered Street<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Videira Municipal Tourism Plan exemplifies how effective strategic planning can boost the economic and social development of a destination. The collaboration between Sebrae\/SC, the Municipal Government, and the local tourism sector is putting Videira on track to become one of the leading cultural and business tourism destinations in Santa Catarina by 2030.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This case study highlights the technical expertise of Girus Solu\u00e7\u00f5es em Turismo in planning and developing tourism in an integrated and sustainable way, promoting cultural appreciation, environmental conservation, and the involvement of the local community, resulting in job and income generation.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Contact us for more information:<\/strong><\/p>\n\n\n\n<p>Girus Tourism Solutions<\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/girus.com.br\/en\/\" data-type=\"link\" data-id=\"https:\/\/girus.com.br\/\">www.girus.com.br<\/a><\/p>\n\n\n\n<p>Email: contato@girus.com.br<\/p>","protected":false},"excerpt":{"rendered":"<p>Introdu\u00e7\u00e3o Este estudo de caso apresenta o Plano Municipal de Turismo de Videira, um projeto realizado pela Girus Solu\u00e7\u00f5es em Turismo em parceria com o Sebrae\/SC e a Prefeitura Municipal de Videira\/SC. Concebido em 2020, o plano visa fomentar o desenvolvimento tur\u00edstico sustent\u00e1vel de Videira, um importante centro regional no Meio Oeste de Santa Catarina. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[37,21,36,11],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-destinos-turisticos","tag-planejamento","tag-plano-municipal-de-turismo","tag-sustentabilidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1261"}],"version-history":[{"count":6,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1261\/revisions"}],"predecessor-version":[{"id":1274,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1261\/revisions\/1274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1273"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}