{"id":1354,"date":"2025-02-10T14:54:08","date_gmt":"2025-02-10T17:54:08","guid":{"rendered":"https:\/\/girus.com.br\/?p=1354"},"modified":"2025-02-10T15:16:57","modified_gmt":"2025-02-10T18:16:57","slug":"treze-tilias-a-cidade-mais-austriaca-do-brasil","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/treze-tilias-a-cidade-mais-austriaca-do-brasil\/","title":{"rendered":"Treze T\u00edlias, the most Austrian city in Brazil.\u00a0"},"content":{"rendered":"<p>In this case study, we will present the Municipal Tourism Plan of Treze T\u00edlias, a project made possible through a partnership between Sebrae\/SC and the Municipality of Treze T\u00edlias\/SC, executed by Girus Solu\u00e7\u00f5es em Turismo. Delivered in November 2024, the Municipal Tourism Plan was developed with the aim of promoting the sustainable tourism development of Treze T\u00edlias, considered one of the main tourist destinations in the Mid-West region of Santa Catarina.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Context: Treze T\u00edlias, the most Austrian city in Brazil.<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Located in the Mid-West region of Santa Catarina, approximately 430 km from the capital Florian\u00f3polis, the municipality of Treze T\u00edlias is recognized as one of the main tourist destinations in the Mid-West of Santa Catarina. With a population of approximately 8,700 inhabitants, Treze T\u00edlias stands out for its rich tradition inherited from European colonizers, its wood carvings, the production of craft beers, and the range of tourist experiences that highlight the typical gastronomy, folklore, and natural beauty of its territory.&nbsp;<\/p>\n\n\n\n<p>In the tourism sector, the destination of Treze T\u00edlias is known for its attractions related to Adventure Tourism (Cycling Tourism), Events &amp; Business Tourism, Ethnic-Cultural Tourism, Gastronomic Tourism, Rural Tourism, Religious Tourism, and Educational Tourism. Among the main tourist attractions of the municipality, one can highlight Lindendorf Park, the Municipal Hall, Andreas Thaler Municipal Square, the Andreas Thaler Municipal Museum, the Nossa Senhora do Perp\u00e9tuo Socorro Parish Church, the Linha Pinhal Chapel, the Bierbaum Brewery, the Immigrant Park, the Thaler Sculptures, the Treze T\u00edlias Water Park, and the Treze T\u00edlias Eagle Monument.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Girus Solu\u00e7\u00f5es em Turismo and its essential contribution to tourism planning in Treze T\u00edlias\/SC.<\/strong>&nbsp;<\/h2>\n\n\n\n<p>According to <em>State Mercantile Society for the Management of Innovation and Tourism Technologies \u2013 SEGITUR <\/em>(Spain), a Smart Tourist Destination is defined as: \u201can innovative tourist space, accessible to all, consolidated in a state-of-the-art technological infrastructure that guarantees the sustainable development of the territory, facilitates the interaction and integration of the visitor with the environment and increases the quality of their experience in the destination and the quality of life of the residents\u201d.&nbsp;<\/p>\n\n\n\n<p>Aiming to make Treze T\u00edlias a leading tourist destination on the national scene, the Treze T\u00edlias Municipal Tourism Plan proposed a set of strategic priorities directly linked to the pillars that make up a Smart Tourist Destination, namely:&nbsp;<\/p>\n\n\n\n<p><strong>Innovation:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 1: Innovation in Tourism Products\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 2: Innovation in Attraction Management and Infrastructure\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 3: Innovation in Investment Attraction\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 4: Cultural Innovation and Events\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 5: Digital and Commercial Innovation\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 6. Capacity Building and Innovation\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 7. Innovation in International Integration\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Technology:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 1. Intelligent Tourist Information Center (CAT)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 2. Technological Solutions for Tourism Experiences\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 3. Tourism Management and Monitoring Platform\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 4. Expanding Digital Connectivity\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sustainability:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 1. Awareness and Education for Sustainability\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 2. Corporate Sustainability and Environmental Certification\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 3. Sustainable Infrastructure and Resource Management\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 4. Public Security and Sustainable Tourism\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Governance in Tourism:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 1. Institutional and Structural Strengthening of Tourism\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 2. Collaborative Management and Intersectoral Integration\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 3. Public Policies and Regulation for Tourism\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 4. Institutional and Financial Support for Tourism Development\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 5. Promoting Registration and Formalization of the Tourism Sector\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Accessibility and Mobility:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 1. Universal Accessibility in Tourism\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 2. Road Infrastructure and Tourist Signage\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 3. Sustainable and Alternative Mobility\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 4. Study and Improvement of Urban Mobility\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy 5. Emergency Care and Specialized Mobility\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on the strategies, a set of 48 actions was developed, 23 of which are related to Innovation, 4 to Technology, 8 to Sustainability, 6 to Tourism Governance, and 7 to Accessibility and Mobility. The short-term (2025 and 2026), medium-term (2027 and 2028), and long-term (from 2029 onwards) actions should be implemented jointly by public sector bodies and entities, the private sector, and organized civil society.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Municipal Tourism Plan of Treze T\u00edlias stands out as a strategic planning model capable of promoting the economic and social development of a tourist destination. Through the joint efforts of Sebrae\/SC, the Municipal Government, and the local tourism industry, the municipality of Treze T\u00edlias is on the right track to become &quot;a sustainable tourist destination and a national benchmark by 2033, due to the offer of memorable experiences that value nature, culture, and gastronomy in the most Austrian city in Brazil.&quot;. &nbsp;<\/p>\n\n\n\n<p>The case study of the Treze T\u00edlias Municipal Tourism Plan highlights Girus Solu\u00e7\u00f5es em Turismo&#039;s expertise in the integrated and sustainable planning and development of the sector, focusing on cultural appreciation, environmental preservation, and the engagement of local communities, contributing to job and income generation in tourist destinations.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Contact us for more information:<\/strong>\u00a0<br>Girus Tourism Solutions\u00a0<br>Website: www.girus.com.br\u00a0<br>Email: contato@girus.com.br\u00a0<\/p><\/blockquote><\/figure>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste case iremos apresentar o Plano Municipal de Turismo de Treze T\u00edlias, um projeto viabilizado por meio da parceria entre o Sebrae\/SC e a Prefeitura Municipal de Treze T\u00edlias\/SC, executado pela Girus Solu\u00e7\u00f5es em Turismo. Entregue em novembro de 2024, o Plano Municipal de Turismo foi elaborado com a finalidade de fomentar o desenvolvimento tur\u00edstico [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[12,44,116,115,36,60,11,106,111,107,114,46,47,112,113,83,108,110,109,56],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-destino-turistico","tag-girus-solucoes","tag-governanca-turistica","tag-meio-oeste-sc","tag-plano-municipal-de-turismo","tag-sebrae-sc","tag-sustentabilidade","tag-treze-tilias","tag-turismo-cultural","tag-turismo-de-aventura","tag-turismo-de-eventos","tag-turismo-de-experiencia","tag-turismo-economico","tag-turismo-gastronomico","tag-turismo-inovador","tag-turismo-inteligente","tag-turismo-no-meio-rural","tag-turismo-religioso","tag-turismo-sc","tag-turismo-sustentavel"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":2,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1357,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1354\/revisions\/1357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}