{"id":1369,"date":"2025-02-27T11:24:02","date_gmt":"2025-02-27T14:24:02","guid":{"rendered":"https:\/\/girus.com.br\/?p=1369"},"modified":"2025-02-27T11:24:03","modified_gmt":"2025-02-27T14:24:03","slug":"plano-municipal-de-turismo-de-major-gercino","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/plano-municipal-de-turismo-de-major-gercino\/","title":{"rendered":"Major Gercino Municipal Tourism Plan"},"content":{"rendered":"

Introduction<\/strong> <\/h2>\n\n\n\n

In this case study, we will present theMajor Gercino Municipal Tourism Plan, <\/strong>This project was executed by Girus Solu\u00e7\u00f5es e Turismo and was conceived through a technical cooperation between the Municipality of Major Gercino and the Brazilian Service for Support to Micro and Small Enterprises \u2013 SEBRAE\/SC. <\/p>\n\n\n\n

Delivered in October 2024, the Municipal Tourism Plan was developed with the objective of enhancing the interaction and integration of visitors with the municipality of Major Gercino, fostering entrepreneurship, and improving the quality of the tourist experience and the quality of life of the local population. <\/p>\n\n\n\n

<\/div>\n\n\n\n

The context<\/strong> <\/h2>\n\n\n\n

Located in the Tijucas River Valley, approximately 103 km from the capital Florian\u00f3polis, Major Gercino has an estimated population of 3,214 inhabitants, with its main economic activities being the service sector, agriculture, and the industrial segment. <\/p>\n\n\n\n

Regarding tourism, Major Gercino boasts considerable untapped tourism potential, particularly in the areas of rural tourism and adventure tourism (cycling). Among the main local tourist attractions are the Alho Waterfall, the Historic Church \u2013 Senhor Bom Jesus Parish (Center), the Nossa Senhora de Czestochowa Church \u2013 Monte Claros (Pinheiral locality), the wineries (Pinheiral and Nova Gal\u00edcia), and the artisanal cheeses produced in the Diamante locality.\u00a0\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n

Girus Solu\u00e7\u00f5es em Turismo's role in strengthening tourism planning and management in Major Gercino.<\/strong> <\/h2>\n\n\n\n

With the aim of promoting the development of tourism in Major Gercino, the PMT (Tourism Development Plan) proposed a set of 10 strategies and 38 actions related to the Tourism Product, Communication and Support for Tourism Marketing, Socio-environmental Sustainability, Strengthening of the Institutional Framework, Infrastructure and Basic Services.  <\/p>\n\n\n\n

The implementation of short, medium, and long-term actions will contribute to "Major Gercino, in the Tijucas River Valley, being recognized in Southern Brazil by 2032 as a sustainable tourist destination, standing out for experiences that value its ethnic and cultural diversity, traditional products, and exuberant nature.".\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n

Enhancing tourism communication for the destination and the experience of those who visit Major Gercino.<\/strong> <\/h2>\n\n\n\n

Girus Solu\u00e7\u00f5es em Turismo's work in Major Gercino also included implementing actions foreseen in the Municipal Tourism Plan, with the aim of boosting tourism communication and improving the experience of those who visit Major Gercino.  <\/p>\n\n\n\n

In this context, the following activities were carried out: <\/p>\n\n\n\n