{"id":1496,"date":"2025-04-11T10:55:00","date_gmt":"2025-04-11T13:55:00","guid":{"rendered":"https:\/\/girus.com.br\/?p=1496"},"modified":"2025-04-08T13:59:11","modified_gmt":"2025-04-08T16:59:11","slug":"analise-do-mercado-de-imoveis-de-aluguel-na-serra-catarinense","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/analise-do-mercado-de-imoveis-de-aluguel-na-serra-catarinense\/","title":{"rendered":"Analysis of the Rental Property Market in the Serra Catarinense Region\u00a0"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Serra Catarinense region has established itself as a highly relevant tourist destination, driven by its unique geography, cool climate, and the growing demand for authentic experiences amidst nature. The rental property market in the region reflects this dynamic, varying according to the tourist infrastructure and accommodation capacity of each municipality. This analysis examines the performance of the vacation rental sector in Serra Catarinense between June 2023 and December 2024, highlighting the main trends and challenges of the sector.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overview<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The availability and performance of the rental property market in the Serra Catarinense region are quite heterogeneous. While some municipalities have an active and consolidated market, others have scarce information, suggesting low supply or still incipient activity in the segment.&nbsp;<\/p>\n\n\n\n<p>Among the municipalities analyzed, <strong>Urubici<\/strong> It stands out as the main hub of the rental property market, with a significant total revenue of <strong>R$ 86,973,219.00<\/strong> During the period analyzed, an occupancy rate of <strong>35%<\/strong> and an average daily rate of <strong>R$ 442.00<\/strong>. The city also leads in the number of active listings, reaching... <strong>860<\/strong> In December 2024, the volume was much higher than in other municipalities. The ratio of rental properties per capita in Urubici is... <strong>7,79<\/strong> and average revenue per rental property during the period analyzed is <strong>R$ 101,135.00<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Other municipalities with a significant market include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Good Garden of the Mountains<\/strong>Recipe for <strong>R$ 6,635,491.00<\/strong>, occupancy rate of <strong>41%<\/strong> and average daily rate of <strong>R$ 431.00<\/strong>, with <strong>50<\/strong> Active listings. The ratio of rental properties to population is... <strong>1,24<\/strong> and the average revenue per rental property in the period analyzed is <strong>R$132.710,00<\/strong>.\u00a0<\/li>\n\n\n\n<li><strong>Good Retreat<\/strong>Recipe for <strong>R$ 6,200,116.00<\/strong>, occupancy rate of <strong>29,5%<\/strong>, average daily rate of <strong>R$ 482.00<\/strong>, with <strong>78<\/strong> Active listings. The ratio of rental properties to population is... <strong>0,92<\/strong> and the average revenue per rental property in the period analyzed is <strong>R$ 79,488.00<\/strong>.\u00a0<\/li>\n\n\n\n<li><strong>Lages<\/strong>, the largest city in the region, presents a revenue of <strong>R$ 5,226,741.00<\/strong>, occupancy rate of <strong>39%<\/strong> and a significantly lower average daily rate (<strong>R$ 195.50<\/strong>) than other tourist destinations in the region, with <strong>88<\/strong> Active listings. The ratio of rental properties to population is... <strong>0,05<\/strong> and the average revenue per rental property in the period analyzed is <strong>R$ 59,396.00<\/strong>.\u00a0<\/li>\n\n\n\n<li><strong>Saint Joachim<\/strong>Recipe for <strong>R$ 5,286,668.00<\/strong>, occupancy rate of <strong>23%<\/strong> and average daily rate of <strong>R$ 312.00<\/strong>, with <strong>63<\/strong> Active listings. The ratio of rental properties to population is... <strong>0,23<\/strong> and the average revenue per rental property in the period analyzed is <strong>R$ 83,895.00<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Main Trends<\/strong>&nbsp;<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Concentration of Supply in a Few Destinations<\/strong>The market is heavily concentrated in Urubici, followed by Bom Jardim da Serra and Lages. This indicates growth potential for other cities, especially those with similar landscapes and natural attractions.\u00a0<\/li>\n\n\n\n<li><strong>Valuation of Daily Allowances<\/strong>The higher average daily rate in cities like Bom Retiro and Urubici suggests that the demand for differentiated experiences and premium accommodations is growing.\u00a0<\/li>\n\n\n\n<li><strong>Low Data Availability<\/strong>Many municipalities lack data on occupancy rates, revenue, and average daily rates, indicating that the vacation rental market is either nascent or not yet monitored in a structured way.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The rental property market in the Serra Catarinense region reflects the dynamics of tourism in the area, with Urubici consolidating itself as the main destination, both in terms of revenue and accommodation supply. Municipalities such as Bom Jardim da Serra, Bom Retiro, and S\u00e3o Joaquim also show significant activity, but with room for expansion.&nbsp;<\/p>\n\n\n\n<p>The trend of rising daily rates and the concentration of listings indicate an opportunity for the development of new tourism products and differentiated accommodations in other cities in the region. To increase the economic sustainability of this segment, it is essential to invest in strategies for promoting and structuring alternative accommodations, improving the distribution of tourist demand and strengthening regional tourism.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Data Intelligence as an ally for public managers<\/strong><\/h2>\n\n\n\n<p>All data presented throughout the text was obtained from Toordata, a Girus spin-off created specifically to develop innovative data analysis solutions for the tourism sector. Through the platform <a href=\"https:\/\/www.toordata.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.toordata.com\/\" rel=\"noreferrer noopener\">toordata.com<\/a>, Public managers have access to interactive dashboards with detailed information on tourism supply, occupancy rates, visitor behavior, and other essential indicators for decision-making.<\/p>\n\n\n\n<p>If you want to transform tourism management in your municipality based on real and accurate data, learn about the work of [Company Name]. <a href=\"https:\/\/www.toordata.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.toordata.com\/\" rel=\"noreferrer noopener\">Toordata<\/a> \u2014 an initiative born within Girus to boost destinations with intelligence and technology.<\/p>\n\n\n\n<p>Want to learn more about tourism trends in the Serra Catarinense region and how data can boost your destination? Access [link\/website address]<a href=\"https:\/\/www.toordata.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.toordata.com\/\" rel=\"noreferrer noopener\"> www.toordata.com<\/a> And talk to our experts!<\/p>","protected":false},"excerpt":{"rendered":"<p>A Serra Catarinense tem se consolidado como um importante destino tur\u00edstico, impulsionando o mercado de aluguel por temporada na regi\u00e3o, que varia conforme a estrutura tur\u00edstica de cada munic\u00edpio. Entre junho de 2023 e dezembro de 2024, Urubici se destacou como principal polo, com a maior receita, n\u00famero de im\u00f3veis listados e di\u00e1ria m\u00e9dia, seguida por munic\u00edpios como Bom Jardim da Serra, Bom Retiro, Lages e S\u00e3o Joaquim, cada um com desempenho e caracter\u00edsticas distintas. As principais tend\u00eancias observadas incluem a concentra\u00e7\u00e3o da oferta em poucos destinos, valoriza\u00e7\u00e3o das di\u00e1rias em locais com acomoda\u00e7\u00f5es premium e a aus\u00eancia de dados em diversas cidades, o que indica um mercado ainda pouco estruturado. Os dados foram extra\u00eddos da Toordata, uma spin-off da Girus voltada \u00e0 intelig\u00eancia de dados no turismo, que oferece dashboards interativos com informa\u00e7\u00f5es estrat\u00e9gicas para a gest\u00e3o p\u00fablica. A plataforma revela oportunidades de crescimento em cidades menos exploradas, refor\u00e7ando a import\u00e2ncia de investimentos em hospedagens diferenciadas e estrat\u00e9gias de promo\u00e7\u00e3o para fortalecer o turismo regional.<\/p>","protected":false},"author":1,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[193,203,198,202,205,87,204,201,207,200,196,199,86,197,206,82,88,194,80,195],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aluguel-por-temporada","tag-analise-de-dados-turisticos","tag-bom-jardim-da-serra","tag-bom-retiro","tag-dados-do-airbnb","tag-economia-do-turismo","tag-gestao-publica-no-turismo","tag-girus","tag-hospedagem-alternativa","tag-inteligencia-de-dados","tag-lages","tag-mercado-imobiliario-turistico","tag-planejamento-turistico","tag-sao-joaquim","tag-tendencias-do-turismo","tag-toordata","tag-turismo-em-santa-catarina","tag-turismo-na-serra-catarinense","tag-turismo-regional","tag-urubici"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1496"}],"version-history":[{"count":4,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1496\/revisions"}],"predecessor-version":[{"id":1501,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1496\/revisions\/1501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}