{"id":1573,"date":"2025-07-07T14:18:50","date_gmt":"2025-07-07T17:18:50","guid":{"rendered":"https:\/\/girus.com.br\/?p=1573"},"modified":"2025-07-07T14:18:52","modified_gmt":"2025-07-07T17:18:52","slug":"identidade-que-vira-lei-a-consolidacao-da-marca-turistica-de-santo-amaro-da-imperatriz","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/identidade-que-vira-lei-a-consolidacao-da-marca-turistica-de-santo-amaro-da-imperatriz\/","title":{"rendered":"Identity that becomes law: the consolidation of the Santo Amaro da Imperatriz tourism brand.\u00a0"},"content":{"rendered":"
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Introduction:<\/strong> <\/h2>\n\n\n\n

In 2025, Santo Amaro da Imperatriz took a significant step in consolidating its tourism identity: the creation of the municipality's official tourism brand, enshrined in law through Complementary Law No. 330\/2025. The initiative was developed with the assistance of Girus Solu\u00e7\u00f5es em Turismo and represents an important advance in strengthening the institutional image of Santo Amaro da Imperatriz as a tourist destination. <\/p>\n\n\n\n

The law not only establishes the brand as the official identity of municipal tourism, but also sets guidelines for its use, promotion, and protection, ensuring that the destination's visual communication is coherent, strategic, and aligned with the local tourism development plan. <\/p>\n\n\n\n

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The brand building process<\/strong> <\/h2>\n\n\n\n

The tourism brand for Santo Amaro da Imperatriz was developed based on the city's values, attractions, and identity. During the process, the Girus team held participatory workshops, listened to the community, local managers and entrepreneurs, and translated the essence of the municipality into visual elements: nature, well-being, thermal waters, spirituality, and cultural traditions. <\/p>\n\n\n\n

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The result is a modern, welcoming visual identity with a strong emotional connection, reflecting the most unique aspects of Santo Amaro da Imperatriz. This brand becomes a strategic tool for tourism promotion and dissemination, strengthening the destination's presence in campaigns, events, and advertising materials.\u00a0<\/p>\n\n\n\n

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Other brands developed by Girus<\/strong> <\/h2>\n\n\n\n

The work carried out in Santo Amaro da Imperatriz is part of a set of solutions developed by Girus in various municipalities and regions of Santa Catarina. Among the brands that have already been created are: <\/p>\n\n\n\n