{"id":1607,"date":"2025-08-08T13:59:13","date_gmt":"2025-08-08T16:59:13","guid":{"rendered":"https:\/\/girus.com.br\/?p=1607"},"modified":"2025-08-08T13:59:14","modified_gmt":"2025-08-08T16:59:14","slug":"uma-nova-visao-para-o-turismo-de-bombinhas-inovacao-sustentabilidade-e-experiencias-inesqueciveis","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/uma-nova-visao-para-o-turismo-de-bombinhas-inovacao-sustentabilidade-e-experiencias-inesqueciveis\/","title":{"rendered":"A new vision for tourism in Bombinhas: innovation, sustainability, and unforgettable experiences.\u00a0"},"content":{"rendered":"
<\/div>\n\n\n\n

In this case study, we present the Municipal Tourism Plan of Bombinhas, an initiative made possible through a partnership between Sebrae\/SC and the Municipality of Bombinhas, executed by Girus Solu\u00e7\u00f5es em Turismo. Delivered in 2025, the plan aims to consolidate Bombinhas as a leading tourist destination, guided by sustainability, innovation, accessibility, and the appreciation of local culture.\u00a0<\/p>\n\n\n\n

With a participatory and strategic approach, the plan integrates the proposal of the Entrepreneurial City program and seeks to transform tourism into an effective tool for economic development, social inclusion, and environmental protection. <\/p>\n\n\n\n

<\/div>\n\n\n\n

The context: Bombinhas, a jewel of the Santa Catarina coast.\u00a0<\/strong><\/h2>\n\n\n\n

Recognized as one of the main tourist destinations in Santa Catarina, Bombinhas attracts national and international visitors with its crystal-clear beaches, trails in the Atlantic Forest, seafood-based cuisine, and a culture marked by the fusion of indigenous, Afro-descendant, and Azorean roots. <\/p>\n\n\n\n

Strategically located between Florian\u00f3polis and Balne\u00e1rio Cambori\u00fa, the city stands out not only for its natural beauty but also for its economic performance. In 2021, Bombinhas presented a GDP of R$ 877 million, with emphasis on the tourism, mariculture, and fishing sectors. The municipality has more than 5,300 companies, 1,687 of which are linked to tourism (SEBRAE DATA-MPE BRASIL, 2024), demonstrating its vocation and dependence on this activity.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n

The city has also already achieved important recognitions such as: <\/p>\n\n\n\n

    \n
  • Blue Flag certification for three beaches (Quatro Ilhas, Mariscal and Concei\u00e7\u00e3o);\u00a0<\/li>\n<\/ul>\n\n\n\n
      \n
    • International Green Destinations certification (silver seal);\u00a0<\/li>\n<\/ul>\n\n\n\n
        \n
      • Participation in the Brazil Future Tourism Program \u2013 DTI (SEBRAE Nacional and IDB).\u00a0<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        Girus and its contribution to tourism planning in Bombinhas.\u00a0<\/strong><\/h2>\n\n\n\n

        Girus Solu\u00e7\u00f5es em Turismo was responsible for coordinating the entire plan development process, using a methodology based on active listening, data analysis, institutional coordination, and strategic innovation. <\/p>\n\n\n\n

        Between August 2024 and April 2025, 3 Participatory Planning Seminars were held, with the direct involvement of: <\/p>\n\n\n\n

          \n
        • Representatives from the City Hall and the Tourism Secretariat;\u00a0<\/li>\n<\/ul>\n\n\n\n
            \n
          • Business owners in the tourism sector;\u00a0<\/li>\n<\/ul>\n\n\n\n
              \n
            • Members of the local community;\u00a0<\/li>\n<\/ul>\n\n\n\n
                \n
              • City councilors and municipal authorities.\u00a0<\/li>\n<\/ul>\n\n\n\n
                <\/div>\n\n\n\n

                During the meetings, the strategic pillars of the plan, the technical and participatory diagnoses, the action proposals, and the vision for the future of tourism in Bombinhas were presented and validated. The methodology adopted strengthened the participatory process and ensured that the plan reflected the real needs of the territory and the potential of the community.\u00a0<\/p>\n\n\n\n

                <\/div>\n\n\n\n

                Bombinhas' 5 strategic priorities\u00a0<\/strong><\/h2>\n\n\n\n

                The plan is structured around five fundamental pillars that align Bombinhas with the principles of a Smart Tourist Destination (STD): <\/p>\n\n\n\n

                1. Innovation<\/strong> <\/p>\n\n\n\n

                Creating authentic experiences, themed routes, cultural events, and strengthening local entrepreneurship, such as the Tourism Hackathon, business matchmaking sessions, and a portfolio to attract investment. <\/p>\n\n\n\n

                2. Technology<\/strong> <\/p>\n\n\n\n

                Digital modernization with 4G\/5G expansion, transformation of Tourist Information Centers (CATs) into Smart Tourist Service Centers, use of QR Codes, augmented reality, and visitation apps. <\/p>\n\n\n\n

                3. Sustainability<\/strong> <\/p>\n\n\n\n

                Awareness campaigns, incentives for environmental certification of attractions, expansion of beaches in the Blue Flag Program, and investments in sanitation and efficient public lighting. <\/p>\n\n\n\n

                4. Governance<\/strong> <\/p>\n\n\n\n

                Improving public management, coordinating specific policies and regulations for tourism, encouraging formalization through Cadastur (Brazilian Tourism Registry), and cooperating with neighboring municipalities, such as Porto Belo. <\/p>\n\n\n\n

                5. Mobility and Accessibility<\/strong> <\/p>\n\n\n\n

                Paving of strategic roads, implementation of a bus terminal, public transport lines connecting tourist areas, a cycle path network, and adaptation of attractions to ensure universal accessibility. <\/p>\n\n\n\n

                Overall, the plan presents a set of short-term (2025-2026), medium-term (2027-2028), and long-term (from 2029 onwards) actions, involving the public sector, private sector, and civil society.\u00a0<\/p>\n\n\n\n

                <\/div>\n\n\n\n

                A vision for the future: Bombinhas in 2030\u00a0<\/strong><\/h2>\n\n\n\n
                <\/div>\n\n\n\n
                \n

                \u201c"Bombinhas aims to be a benchmark in Latin America by 2030 as an innovative and sustainable tourist destination that offers unforgettable experiences."\u201d<\/em>\u00a0<\/strong><\/p>\n\n\n\n

                <\/div>\n<\/blockquote>\n\n\n\n

                With this objective in mind, the plan proposes concrete actions to extend the average length of stay for tourists, reduce seasonality, strengthen local identity, and attract visitors with greater spending potential. <\/p>\n\n\n\n

                Bombinhas is preparing for the future by investing in technology, culture, infrastructure, and regional integration, with a view to offering authentic, accessible, and sustainable experiences.\u00a0<\/p>\n\n\n\n

                <\/div>\n\n\n\n

                Conclusion<\/strong>\u00a0<\/h2>\n\n\n\n

                The Municipal Tourism Plan of Bombinhas is more than a technical instrument \u2013 it is a commitment to future generations, uniting tradition and innovation to build a fairer, more sustainable and competitive destination. <\/p>\n\n\n\n

                With the coordination of Girus Solu\u00e7\u00f5es em Turismo, Bombinhas took a decisive step towards international recognition as a Smart Tourism Destination, transforming tourism into a driving force for local pride, social inclusion, and economic development.\u00a0<\/p>\n\n\n\n

                <\/div>\n\n\n\n
                \n

                Contact us for more information:<\/em>\u00a0
                Girus Tourism Solutions<\/em>\u00a0
                Website: www.girus.com.br<\/em>
                Email: contato@girus.com.br<\/em>\u00a0<\/p>\n<\/blockquote>\n\n\n\n

                <\/p>","protected":false},"excerpt":{"rendered":"

                The Municipal Tourism Plan of Bombinhas, developed by Girus Solu\u00e7\u00f5es em Turismo in partnership with Sebrae\/SC and the Municipal Government, was delivered in 2025 with the objective of consolidating the municipality as a tourist destination of excellence, combining sustainability, innovation, accessibility, and cultural appreciation. Recognized for its natural beauty, diverse culture, and economy based on tourism, mariculture, and fishing, Bombinhas built the plan in a participatory manner, involving public authorities, businesses, and the community. Structured around five pillars\u2014Innovation, Technology, Sustainability, Governance, and Mobility\/Accessibility\u2014the document foresees short-, medium-, and long-term actions to reduce seasonality, extend visitor stays, and strengthen local identity, aiming, by 2030, for recognition as a Latin American benchmark in innovative and sustainable tourism.<\/p>","protected":false},"author":1,"featured_media":1614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[325,118,40,321,170,318,322,316,129,326,86,317,324,60,95,320,88,319,323,56],"class_list":["post-1607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-cultura-e-gastronomia","tag-desenvolvimento-turistico","tag-destino-turistico-inteligente","tag-economia-e-turismo","tag-girus-solucoes-em-turismo","tag-green-destinations","tag-inclusao-social-no-turismo","tag-inovacao-e-tecnologia-no-turismo","tag-inovacao-no-turismo","tag-mobilidade-e-acessibilidade-turistica","tag-planejamento-turistico","tag-plano-municipal-de-turismo-de-bombinhas","tag-praia-bandeira-azul","tag-sebrae-sc","tag-sustentabilidade-no-turismo","tag-turismo-bombinhas","tag-turismo-em-santa-catarina","tag-turismo-futuro-brasil","tag-turismo-participativo","tag-turismo-sustentavel"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1607"}],"version-history":[{"count":7,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1607\/revisions"}],"predecessor-version":[{"id":1615,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1607\/revisions\/1615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1614"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}