{"id":1665,"date":"2025-09-27T07:45:00","date_gmt":"2025-09-27T10:45:00","guid":{"rendered":"https:\/\/girus.com.br\/?p=1665"},"modified":"2025-09-17T11:36:10","modified_gmt":"2025-09-17T14:36:10","slug":"dia-mundial-do-turismo-2025-turismo-e-transformacao-sustentavel-caminhos-para-um-futuro-mais-equilibrado","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/dia-mundial-do-turismo-2025-turismo-e-transformacao-sustentavel-caminhos-para-um-futuro-mais-equilibrado\/","title":{"rendered":"World Tourism Day 2025: Tourism and Sustainable Transformation \u2014 Pathways to a More Balanced Future\u00a0"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong>&nbsp;<\/h2>\n\n\n\n<p>September 27th is celebrated worldwide as the <strong>World Tourism Day<\/strong>. Established in 1980 by the World Tourism Organization (UN Tourism), this date aims to highlight the sector&#039;s relevance to economic, social, cultural, and environmental development. More than a celebration, it is an invitation to reflect on the future of tourism and its role as an agent of global transformation.&nbsp;<\/p>\n\n\n\n<p>In 2025, the theme chosen by UN Tourism to guide discussions is... <strong>\u201cTourism and Sustainable Transformation\u201d<\/strong> (<em>Tourism and Sustainable Transformation<\/em>The proposal reflects an urgent concern: how to align the sector&#039;s growth with the needs of environmental preservation, social inclusion, and responsible innovation? In a world pressured by climate change, social inequality, and the need for more balanced economic models, tourism positions itself as a protagonist in a process of change.&nbsp;<\/p>\n\n\n\n<p>This article seeks to explore the meaning of sustainable transformation in tourism, present international trends, discuss challenges, and propose practical solutions. We will also show how... <strong>Girus Tourism Solutions<\/strong>, official representative of <strong>Biosphere Sustainable in Brazil<\/strong>, This helps destinations and companies follow this path with consistency and positive impact.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does sustainable transformation in tourism mean?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The word &quot;transformation&quot; itself suggests movement, adaptation, and a paradigm shift. In the tourism context, it&#039;s not just about reducing environmental impacts or adopting isolated compensatory practices. <strong>Transform sustainably<\/strong> It means rethinking the entire tourism chain \u2014 from public policies to hotel operations, from large infrastructure investments to the small choices made by visitors.&nbsp;<\/p>\n\n\n\n<p><strong>Environmental sustainability<\/strong>&nbsp;<\/p>\n\n\n\n<p>The first and best-known axis is reducing the ecological impacts of tourism. This involves practices such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing water and energy consumption in developments.\u00a0<\/li>\n\n\n\n<li>Adoption of renewable and clean alternative energy sources.\u00a0<\/li>\n\n\n\n<li>Proper management of solid waste and promotion of a circular economy.\u00a0<\/li>\n\n\n\n<li>Preservation of biodiversity, with special attention to sensitive natural areas.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Social sustainability<\/strong>&nbsp;<\/p>\n\n\n\n<p>Another crucial point is social inclusion and respect for local communities. Sustainable transformation requires:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating decent jobs with adequate working conditions.\u00a0<\/li>\n\n\n\n<li>Valuing local cultures and promoting tourism as a tool for strengthening identity.\u00a0<\/li>\n\n\n\n<li>Support for traditional, indigenous, and rural communities, preventing gentrification and exclusion.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Economic sustainability<\/strong>&nbsp;<\/p>\n\n\n\n<p>Economic sustainability is often overlooked, but it is essential. For tourism to be viable in the long term, it must:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To ensure that financial benefits are distributed fairly.\u00a0<\/li>\n\n\n\n<li>To promote local micro and small businesses, avoiding excessive concentration in large groups.\u00a0<\/li>\n\n\n\n<li>Attracting investments aligned with the Sustainable Development Goals (SDGs).\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Management sustainability<\/strong>&nbsp;<\/p>\n\n\n\n<p>Finally, there is the governance dimension: strategic plans, public policies, capacity building, and the use of reliable data. Sustainable tourism requires strong institutions, social participation, and constant monitoring.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Global trends in 2025<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The theme defined by UN Tourism is no accident: it directly addresses the major trends that are currently shaping the sector.&nbsp;<\/p>\n\n\n\n<p><strong>1. Conscious consumption and regenerative tourism<\/strong>&nbsp;<\/p>\n\n\n\n<p>International research indicates that <strong>Over 701,300 travelers want sustainable options when traveling.<\/strong>, even if it means additional costs. The concept of <strong>regenerative tourism<\/strong> \u2014 which seeks to leave the destination better than it was before the visit \u2014 is gaining momentum and inspiring innovative experiences.&nbsp;<\/p>\n\n\n\n<p><strong>2. Digitization and efficiency<\/strong>&nbsp;<\/p>\n\n\n\n<p>Technology is increasingly becoming an ally of sustainability. Hotel management systems, visitor flow monitoring in natural areas, and data analysis platforms help reduce waste and plan more effective public policies.&nbsp;<\/p>\n\n\n\n<p><strong>3. Certifications and transparency<\/strong>&nbsp;<\/p>\n\n\n\n<p>The international market demands more and more. <strong>clear signs of a commitment to sustainability<\/strong>. Certifications such as <strong>Biosphere Sustainable<\/strong>, Globally recognized, these brands function as seals of trust for tourists and investors.&nbsp;<\/p>\n\n\n\n<p><strong>4. Inclusive tourism<\/strong>&nbsp;<\/p>\n\n\n\n<p>Accessibility is no longer optional; it has become part of sustainability. Adapting structures for people with disabilities, creating inclusive experiences, and respecting cultural and gender diversity are fundamental practices.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges for sustainable transformation<\/strong>&nbsp;<\/h2>\n\n\n\n<p>If the opportunities are clear, the challenges also need to be addressed strategically.&nbsp;<\/p>\n\n\n\n<p><strong>Initial implementation cost<\/strong>&nbsp;<\/p>\n\n\n\n<p>Many entrepreneurs in the tourism sector, especially micro and small businesses, find it difficult to invest in solar energy, waste management, or certifications. The lack of specific credit lines exacerbates the situation.&nbsp;<\/p>\n\n\n\n<p><strong>Public infrastructure<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sustainability depends on basic sanitation, efficient mobility, and environmental protection policies. Without consistent action from the public sector, many private efforts lose momentum.&nbsp;<\/p>\n\n\n\n<p><strong>Education and awareness<\/strong>&nbsp;<\/p>\n\n\n\n<p>Change requires informed and committed tourists. It is still common to find visitors who do not respect environmental rules or who seek predatory experiences. Raising awareness is part of the transformation process.&nbsp;<\/p>\n\n\n\n<p><strong>Territorial inequality<\/strong>&nbsp;<\/p>\n\n\n\n<p>While some destinations are progressing rapidly, others are still struggling to structure basic policies. This creates a disparity that can compromise the competitiveness of the country as a whole.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Girus&#039; role in sustainable transformation<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A <strong>Girus Tourism Solutions<\/strong> It positions itself as a partner to municipalities and companies that wish to align their practices with the sustainable future of tourism. Its work takes place on several fronts:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Municipal Tourism Plans<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Girus develops strategic plans that incorporate sustainability as a central axis. This means guiding destinations to plan their tourism activities with a focus on environmental balance, social inclusion, and economic strengthening.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"517\" height=\"355\" data-id=\"1668\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112111.png\" alt=\"\" class=\"wp-image-1668\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112111.png 517w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112111-300x206.png 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112111-18x12.png 18w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Biosphere Sustainable Certification<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>As the official representative of the seal in Brazil, Girus supports businesses and destinations in joining the program. <strong><a href=\"https:\/\/materiais.girus.com.br\/biosphere-sustainable-link\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/materiais.girus.com.br\/biosphere-sustainable-link\" rel=\"noreferrer noopener\">Biosphere Sustainable<\/a><\/strong>, This is an international certification that recognizes practices aligned with the UN&#039;s 17 Sustainable Development Goals (SDGs). The process is not limited to an audit: it involves follow-up, practical recommendations, and continuous monitoring.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"739\" height=\"554\" data-id=\"1596\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/07\/Imagem-do-WhatsApp-de-2025-06-26-as-11.37.52_11b05425.jpg\" alt=\"\" class=\"wp-image-1596\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/07\/Imagem-do-WhatsApp-de-2025-06-26-as-11.37.52_11b05425.jpg 739w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/07\/Imagem-do-WhatsApp-de-2025-06-26-as-11.37.52_11b05425-300x225.jpg 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/07\/Imagem-do-WhatsApp-de-2025-06-26-as-11.37.52_11b05425-16x12.jpg 16w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Training and awareness-raising<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Through workshops, training sessions, and meetings with managers and entrepreneurs, Girus disseminates knowledge and provides guidance on best practices for sustainable and competitive management.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"274\" data-id=\"1669\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112331.png\" alt=\"\" class=\"wp-image-1669\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112331.png 512w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112331-300x161.png 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/Captura-de-tela-2025-09-17-112331-18x10.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data intelligence<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>In partnership with <strong><a href=\"https:\/\/toordata.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/toordata.com\/\" rel=\"noreferrer noopener\">Toordata<\/a><\/strong>, Girus provides destinations with a strategic analysis platform that enables them to make decisions based on real information. This ensures that investments are correctly targeted and that the impact of sustainable actions can be measured.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"674\" data-id=\"1673\" src=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10.png\" alt=\"\" class=\"wp-image-1673\" srcset=\"https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10.png 1182w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10-300x171.png 300w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10-1024x584.png 1024w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10-768x438.png 768w, https:\/\/girus.com.br\/wp-content\/uploads\/2025\/09\/image-10-18x10.png 18w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Call to action: what can each of us do?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The sustainable transformation of tourism does not depend on a single actor. It is a collective journey, involving different responsibilities.&nbsp;<\/p>\n\n\n\n<p><strong>Destinations and public managers<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop tourism plans with a focus on sustainability.\u00a0<\/li>\n\n\n\n<li>Create policies to encourage entrepreneurs who adopt sustainable practices.\u00a0<\/li>\n\n\n\n<li>Invest in green and accessible infrastructure.\u00a0<\/li>\n\n\n\n<li>To monitor the impacts of tourism and share the results with society.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Companies and entrepreneurs<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement efficient energy and water management.\u00a0<\/li>\n\n\n\n<li>Reduce and separate solid waste.\u00a0<\/li>\n\n\n\n<li>Prioritize local suppliers and short supply chains.\u00a0<\/li>\n\n\n\n<li>Empowering employees in sustainability and inclusive customer service.\u00a0<\/li>\n\n\n\n<li>Seek recognized certifications, such as Biosphere Sustainable.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Tourists<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opt for less environmentally friendly modes of transportation whenever possible.\u00a0<\/li>\n\n\n\n<li>To value experiences that respect the local culture.\u00a0<\/li>\n\n\n\n<li>Reduce the use of disposable plastics while traveling.\u00a0<\/li>\n\n\n\n<li>Support businesses that have sustainable commitments.\u00a0<\/li>\n\n\n\n<li>To be ambassadors of change, sharing best practices.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conclusion<\/strong>&nbsp;<\/p>\n\n\n\n<p>O <strong>World Tourism Day 2025<\/strong> This reminds us that the sector is not just an economic activity: it is a field of social, cultural, and environmental transformation. The theme <em>\u201cTourism and Sustainable Transformation\u201d<\/em> It is not just an international guideline, but a call to action for all who believe in tourism as a positive force.&nbsp;<\/p>\n\n\n\n<p>Sustainability can no longer be seen as a differentiating factor, but as a basic requirement for competitiveness. Destinations, businesses, and tourists need to assume their role and act responsibly. The future of tourism depends on the choices made today.&nbsp;<\/p>\n\n\n\n<p>A <strong>Girus Tourism Solutions<\/strong> [Company Name] is committed to supporting this process by offering technical expertise, certifications, data analysis, and strategies that combine sustainability and development. The path is challenging, but also full of opportunities to create a fairer, more balanced, and transformative tourism industry.&nbsp;<\/p>\n\n\n\n<p>This September 27th, we extend the invitation: <strong>Let&#039;s transform tourism together into a tool for a sustainable future.<\/strong>&nbsp;<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>World Tourism Day 2025 has the theme &quot;Tourism and Sustainable Transformation,&quot; reinforcing the need to align economic growth, environmental preservation, and social inclusion. The text explores global trends, challenges, and the role of Girus Solu\u00e7\u00f5es em Turismo as a partner to destinations and companies towards a more balanced future.<\/p>","protected":false},"author":1,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[222,293,363,370,367,368,365,170,364,95,371,366,224,369,91,140],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-certificacao-biosphere-sustainable","tag-consultoria-em-turismo-sustentavel","tag-desenvolvimento-turistico-sustentavel","tag-destinos-sustentaveis-brasil","tag-dia-do-turismo","tag-dia-mundial-do-turismo-2025","tag-gestao-publica-do-turismo","tag-girus-solucoes-em-turismo","tag-onu-turimso","tag-sustentabilidade-no-turismo","tag-tendencias-do-turismo-2025","tag-turismo-e-inovacao","tag-turismo-e-ods","tag-turismo-e-transformacao-sustentavel","tag-turismo-responsavel","tag-turismo-sustentavel-brasil"],"acf":[],"_links":{"self":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":3,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"predecessor-version":[{"id":1675,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/posts\/1665\/revisions\/1675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girus.com.br\/en\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}