{"id":2035,"date":"2026-07-03T11:19:16","date_gmt":"2026-07-03T14:19:16","guid":{"rendered":"https:\/\/girus.com.br\/?p=2035"},"modified":"2026-07-03T11:21:27","modified_gmt":"2026-07-03T14:21:27","slug":"visite-mais-garopaba-gestao-turistica-inteligente","status":"publish","type":"post","link":"https:\/\/girus.com.br\/en\/visite-mais-garopaba-gestao-turistica-inteligente\/","title":{"rendered":"How Visite Mais changed the way Garopaba manages tourism.\u00a0"},"content":{"rendered":"
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Garopaba was the first destination in Santa Catarina to receive the\u00a0Visit More<\/strong>, Girus Solu\u00e7\u00f5es em Turismo is a digital solution developed to connect visitors, attractions, and public management within a single ecosystem. Just a few months after implementation, the numbers already demonstrate the tool's potential: in a single week, the municipality registered...\u00a0177 check-ins<\/strong>\u00a0e\u00a096 unique visitors<\/strong>, with\u00a093 points NPS<\/strong>\u00a0e\u00a03.9 average satisfaction rating on a scale of 4<\/strong>.\u00a0<\/p>\n\n

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What is Visit More?<\/strong>\u00a0<\/h2>\n\n

Visit More is a\u00a0PWA (Progressive Web App)<\/strong>\u00a0An intelligent system that combines visitor experience and data intelligence for destination management, without requiring an app download.\u00a0<\/p>\n\n

In practice, it works on two fronts:\u00a0<\/p>\n\n

1. Visitor experience:<\/strong>\u00a0By pointing their cell phone at the QR Code installed on the tourist information signs scattered throughout the municipality's attractions, visitors can access a personalized page with texts, photos, videos, interesting facts, and suggested itineraries for that location. The platform also features ratings, rankings, and gamification, encouraging visitors to explore more attractions and stay longer in the destination.\u00a0<\/p>\n\n

2. Intelligence for managers:<\/strong>\u00a0Every tourist interaction\u2014a check-in, a review, a journey between attractions\u2014generates data. This data feeds into the...\u00a0Tourism Analytics<\/strong>, a Business Intelligence panel that provides public managers with real-time indicators: executive dashboard, heat map of the most accessed attractions, sentiment and satisfaction analysis, return and engagement rate, average visit time, and health of each registered attraction.\u00a0<\/p>\n\n

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Why was Garopaba the first to implement it?<\/strong>\u00a0<\/h2>\n\n

The implementation of the Visit More program in Garopaba is part of a broader tourism qualification process conducted by Girus, through an agreement with the...\u00a0SEBRAE\/SC<\/strong>\u00a0and the\u00a0Municipality of Garopaba<\/strong>. The challenge was common to many destinations: the municipality has a significant natural and cultural heritage\u2014beaches, trails, tourist routes, historical sites\u2014but public management lacked real visibility into how, when, and where tourists actually circulated.\u00a0<\/p>\n\n

Girus's response was to transform the tourist signage infrastructure itself into a data channel: the interpretive signs installed at the attractions began to integrate QR codes connected to the platform. Thus, each new sign placed in the field is not only an information point for the tourist\u2014it is also a new intelligence sensor for the Tourism Secretariat. Today, Garopaba already has...\u00a040 active attractions<\/strong>\u00a0with QR Codes already installed and another 14 are in production.\u00a0<\/p>\n\n

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The results in Garopaba<\/strong>\u00a0<\/h2>\n\n

The most recent data from Visite Mais in Garopaba, referring to the week of June 23-29, 2026, shows a platform that is already well-established as a management tool:\u00a0<\/p>\n\n